Design and Online Advertising

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As part of our collaborative instructional design project, our group had to choose an app or other program to write instructions for. We had a few suggestions but it came down to a discussion between Spotify and Netflix. I voted for Netflix as it has a much more compartmentalised and clean user interface (UI) than the free version of Spotify on desktop and provided some screenshots to aid my point. Comparing the UI design of both brought the design constraints of including advertising into sharp relief. Continue reading

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